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Treasury

Answer

Mr. Stephen O'Brien: To ask the Chancellor of the Exchequer (1) how much HM Treasury allocated to the marketing of the Government's e-agenda for the Inland Revenue's self assessment on-line programme in (a) 1999-2000, (b) 2000-01, (c) 2001-02 and (d) 2002-03; [127081] (2) how much HM Treasury spent on the marketing of the Government's e-agenda for the Inland Revenue's self assessment on-line programme in (a) 1999-2000, (b) 2000-01, (c) 2001-02 and (d) 2002-03. [127082] Dawn Primarolo: I refer the hon. Gentleman to the answers given to the hon. Member for Yeovil (Mr. Laws) in January 2003, Official Report, column 1061-63W and to the hon. Member for Buckingham (Mr. Bercow) in May 2002, Official Report, column 36W that detail all Treasury departments' marketing communications spend for the period, including for Self Assessment. The annual Self-Assessment campaign includes the promotion of the online service as part of a wider package. The three main messages of the campaign are: file by the due deadline, file early and file online. Most advertising will carry a combination of these messages accompanied by information about the support available but broadly speaking, around a third of the campaign effort is weighted toward e-filing messages, with online (internet) advertising concentrating on this issue.

Secondary information

Type

Written question

Reference

410 c277-8W;410 c317-8W; 127081;127082

Session

2002-03

Subjects

Finance Expenditure Income tax Internet Marketing Self-assessment

Link

View this Written question on www.publications.parliament.uk